The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

Jan

Meredith's Musings #19


Marketing :: Investment or Overhead?  


Most Marketing activity is a costly waste of money.   It is worthless in the absence of a true market orientation. In a market oriented business, marketing represents an investment that generates an optimal return. Read more >>

Comments

Let us know your thoughts
Captcha Image

24

Aug

Getting a Second Opinion


First Published on www.marketingmag.co.uk  


LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns.  Read more >>

Comments

Let us know your thoughts
Captcha Image

18

May

Go McKinsey!


By Brian H Meredith

From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002


“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>

Comments

Let us know your thoughts
Captcha Image

25

Mar

Top 5 Reasons Customers Don't Buy From You


First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>

Comments

Let us know your thoughts
Captcha Image