The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published November 2012 

I am increasingly of the view that our finest marketers are not our biggest businesses with the biggest budgets and, purportedly the biggest brains but are, rather, small businesses with limited resources. Read more >>

William Fung and Vera Wang on the Implications of Going Global
First Published on Knowledge@Wharton

Vera Wang built a brand creating wedding-day fantasy gowns for celebrities and socialites. She became a household name, even to the average shopper, although her creations were often too expensive to hang in their closets. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published March 2009

Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Read more >>

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>