The Marketing Bureau

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013

Spin Doctor n. Slang A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 

It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

By Matt Rosenberg
First Published on imediaconnection.com  

Remember the time before the "like" button?  Back then, we told Facebook our interests. Our interests were brush strokes that helped fill in the picture of who we are to our friends, the way we used to go to a new friend's home and look at their record collections (when there were records) or their bookshelves (when there were books) to get to know them better through these personal badges. Interests were converted to "likes" when that little button came into our lives. Why the button?  Facebook understood that to create value for advertisers, they needed a lightweight, low commitment way to open a communication channel between brands and people.  Read more >>

Four Questions You Must Answer
by Beth McKenna  
First Published on marketingprofs.com

Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it. Read more >>