The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Sep

What Steve Jobs Taught Me....


....About Growth

by Nilofer Merchant 
First Published on hbr.org


Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>

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19

Sep

A CMO's Guide To Finding Cash


By Scott Esmond
First Published on www.imediaconnection.com


Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

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12

Sep

Screen and Street Appeal


Building a Business to Thrive Online and Offline

by Bill Post
First Published on www.marketingprofs.com


You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

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12

Sep

Dumbest Things That Managers Said


By Geoffrey James
First Published on www.bnet.com

Here’s a list of real-life remarks that real-life bosses said in real-life business situations.  If I recall correctly, most of these came the personal experience of my good friend Larry Jacobs, although some may have come from other lists on the web. In any case, the list contains some true classics: Read more >>

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