The Marketing Bureau


Specialist Marketing & Communications Resourecs

01

Nov

How My Beanbag Can Help Your Business


By Sam Leader
First Published on
www.flyingsolo.com.au

When I grow up, I’m getting a proper sofa. In the meantime, I like to lounge on beanbags. Sit back and relax as I draw a surprising analogy with business. Read more >>

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21

Oct

How Great Companies Think Differently



by Rosabeth Moss Kanter
First Published on
hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

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03

Oct

Keeping Your Staff Happy


How One Small Bank Keeps Its Staff Among The Happiest In Europe

By Susanne Gargiulo
First Published on
cnn.com

(CNN) -- For nearly a decade, a Danish bank has been recognized by the Great Place to Work Institute as one of the best small to medium sized companies to work for in Europe. Situated near the quiet coastline on the island of Fyn, Middelfart Sparekasse has an unusual approach to people management that experts say is worth noting. Read more >>

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29

Sep

CEOs Must Model The Behaviour....


....For Creating Societal Value

by Roger Martin
First Published on
hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

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