The Marketing Bureau


Specialist Marketing & Communications Resourecs

02

Feb

What's Wrong With This Picture?



Kodak's 30-year Slide into Bankruptcy

First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

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31

Jan

Customers. Competition. Cost.



Sam's Club* CEO Brian Cornell on the Essential 'Cs' of Leadership

First Published on knowledge@wharton

United States - Sam's Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs's success. Cornell recalled asking Jobs how much he relied on focus groups to find out what his customers might be looking for, particularly when it came to developing the iPhone.  Read more >>

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23

Jan

Category Creation



Building Businesses That Turn Entire Industries On Their Heads

By Krishna 'Kittu' Kolluri
First Published on
www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

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02

Nov

Golden Rules From Business Visionaries


First Published on Life 2.0

Here's a transcript of an article in Business 2.0 where they asked 30 business visionaries, collectively worth over $70 billion, what single philosophy they swear by more than any other -- in business, life, or both. Here are the secrets of their success. They are a few golden nuggets in here. Read more >>

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Ivan Hamilton commented on 03-Nov-2011 09:08 AM
Reading through this article it dawned on me that these viewpoints and practices are largely a modern and living rendition of the The Prophet by Kahlil Gibran

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