The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Jan

Six Keys to Changing Almost Anything


By Tony Schwartz
First Published on hbr.org


Change is hard. New Year's resolutions almost always fail. But at The Energy Project, we have developed a way of making changes that has proved remarkably powerful and enduring, both in my own life and for the corporate clients to whom we teach it. Read more >>

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08

Nov

Changes A-Brewin'



At a time when many traditional Kiwi pubs are struggling to stay afloat, Dominion Breweries has a blunt message for the owners: evolve or die.  Read more >>

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07

Sep

A Simpler Way to Make It Simple


By Michael Schrage
First Published on www.hbr.org


Before rolling out an enterprise innovation, Tesco (the UK's supremely innovative supermarketer) insists that it must meet three conditions. The first is that innovation must in some way be better for customers; second is that it should ultimately prove cheaper for Tesco; and, finally, the innovation must make things simpler for staff. Read more >>

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31

Aug

How to Sell an Idea to Your Boss


by Roberto Verganti  
First Published on www.hbr.org


"My problem is not how to be innovative. My team often comes up with interesting ideas. But when we introduce them to top executives, they always turn them down. How can I convince my boss to invest in our ideas?" The question — asked at the end of a seminar on innovation at a major IT firm — did not surprise me.  Read more >>

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