The Marketing Bureau


Specialist Marketing & Communications Resourecs

15

Mar

Nine Ways to Test an Entrepreneurial Idea


By Scott Anthony
First Published on hbr.org


My sister Michelle has quite the entrepreneurial resume. About 10 years ago, she took her academic knowledge of language acquisition and tied it to her (then burgeoning) knowledge of parenting to create a novel way for people to teach hearing infants and toddlers to communicate via sign language.  Read more >>

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07

Mar

In Vino Veritas


Innovating in the French Wine Industry

First Published on Knowledge@Wharton  

How does an entrepreneur successfully introduce innovation to a gastronomic tradition that is a cornerstone of French culture and identity? Stephane Girard, who graduated from the Bordeaux Wine School in 2004, has launched a modern concept in wine degustation designed to make understanding viniculture more accessible by placing the individual's discovery of wine at the center of the experience. Read more >>

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17

Feb

A Bias Against 'Quirky'?


Why Creative People Can Lose Out on Leadership Positions

First Published on Knowledge@Wharton

Creativity is good -- and more critical than ever in business. So why do so many once-creative companies get bogged down over time, with continuous innovation the exception and not the norm? Wharton management professor Jennifer Mueller and colleagues from Cornell University and the Indian School of Business have gained critical insight into why.  Read more >>

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25

Jan

Find the Revolution Before It Finds You


A Blog Post by Bill Taylor
on
hbr.org

Ray Davis, president and CEO of Umpqua Holdings, is one of my favorite CEOs. That's not because he's brash, colorful, or combative — he's none of those things. But over the last 16 years, he's done something few leaders ever do. He's figured out how to stay ahead of the transformations in technology, markets, and culture that have shaken his competitors in the financial-services world, and built a brand that stands for something special, hopeful, even meaningful in an industry that is profoundly broken. Read more >>

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