The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

May

Turn Your Company Into a Customer Platform



by Bill Lee 
First Published on hbr.org


The idea that customers can't or shouldn't participate much in the innovation process is one barrier to creativity that companies are rapidly knocking down.  Read more >>

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23

Jan

Category Creation



Building Businesses That Turn Entire Industries On Their Heads

By Krishna 'Kittu' Kolluri
First Published on
www.fastcompany.com

As an entrepreneur turned VC, I’ve never been particularly interested in incremental, evolutionary improvements to an existing business model. Yes, sometimes a better mousetrap is what’s truly needed, and from that need springs improvements in technology, products, or services that lead to a very viable business. But it’s not what gets me up in the morning, or what keeps me up at night. Read more >>

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18

Nov

How To Think Creatively


By Tony Schwartz
First Published on hbr.org


I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.  Read more >>

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01

Nov

Ten Innovation Myths


By Scott Anthony
First Published on hbr.org


Over the past year I've shifted my presentation materials so they include mostly pictures and 96 point font. That's good for audiences (at least, I think it is), but bad when I get the kind of request that landed in my in-box last week. Read more >>

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