The Marketing Bureau

By Alvin E. Roth
First Published on hbr.org

Traditional economics views markets as simply the confluence of supply and demand. A new field of economics, known as “market design,” recognizes that well-functioning markets depend on detailed rules.  Read more >>

by Nilofer Merchant  
First Published on hbr.org

There are two ways of holding an idea. One is with a closed fist, and one is with an open palm.When you hold an idea in a closed fist, you control it. It is yours. And no one else can access it. Ideas held tightly — as if in a fist — can't be seen. Sure, if you try really hard, you might be able to see the little bits between the cracks. But they're hard to see, share — or steal. Read more >>

By Gwen Moran
First Published on www.entrepreneur.com

Even iconic companies can disappear from the landscape if they aren't constantly staying ahead of the customer. Remember when Blockbuster franchises dotted strip malls around the country? Yesterday's leader can become tomorrow's laggard without innovation and reinvention.  Read more >>

by Ron Adner 
First Published on hbr.org

The innovator's quest has been to find the win-win proposition: a great new product that can create differentiated value for consumers while supporting differentiated profits for the producer.  Read more >>