The Marketing Bureau

by Rosabeth Moss Kanter
First Published on hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

....For Creating Societal Value
by Roger Martin
First Published on hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

Many marketers dream of helping to launch a break-out brand or getting in on the ground floor with the next Richard Branson. However, for many who have made it to the top of the greasy pole, the reality is far from rosy. U.K. Marketing Magazine’s Nicola Clark examines this growth limiting reality. Read more >>

"Strategies are OK’d in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom." Victor Palmieri, Business Takeover Financier Read more >>