The Marketing Bureau

By Aaron Levie
First Published on www.fastcompany.com  

The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value.  Read more >>

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

Non-Starter? Or Your Next Step?
Posted by Neil Davey
First Published on www.mycustomer.com  

A growing number of brands are utilising social platforms for commerce, but its appeal appears limited. So should you be taking social commerce seriously?  Read more >>

By Jonathan Salem Baskin
First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>