The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Dec

Richard Branson "Screw Business As Usual"



And Make Your (Huge Piles Of) Money By Doing Good

By Gregory Ferenstein
First Published on www.fastcompany.com


"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

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19

Sep

A CMO's Guide To Finding Cash


By Scott Esmond
First Published on www.imediaconnection.com


Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

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27

Jan

Haiti Fundraising Leverages Mobile Marketing


By Piet Levy, staff writer, American Marketing Association

First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>

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