The Marketing Bureau

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

by Rosabeth Moss Kanter
First Published on hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

By Scott Esmond
First Published on www.imediaconnection.com

Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>