By Scott Esmond
First Published on www.imediaconnection.com
Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay. Read more >>
19
Sep
A CMO's Guide To Finding Cash
23
Mar
Entrepreneurship And The Recession
First Published on www.marketingprofs.com
United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>
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