The Marketing Bureau

By John Watton
First Published on mycustomer.com

Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips: Read more >>

By Geoffrey James
First Published on inc.com

First time e-mails to potential customers must be short and make it easy to move to the next step Read more >>

Karen J. Bannan
First Published on btobonline.com

Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. UK Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director-product and direct marketing, and John Pinson, senior manager-content marketing, explained what Message Systems' predictions will mean for b2b email marketers in the coming year.  Read more >>

By Karen J Bannan
First Published on btobonline

A clean list—one that contains only active, engaged readers—is important for a number of reasons. It provides better analytics, conversions and fewer spam complaints. It can also boost deliverability because some ISPs are now taking engagement into account when determining what email will be delivered. Still, many marketers hesitate when it comes to culling their database.  Read more >>