The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Jul

Smartphones "Like A Digital Swiss Army Knife"



By Natalie Brandweiner
First Published on mycustomer.com  


United Kingdom - Smartphone users spend over two hours a day using their device but only 12 minutes is used to make calls, new research has shown. Read more >>

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29

Jun

The Truth About Engagement



By Joseph Carrabis
First Published on imediaconnection.com


This article will focus on the neuroscience of engagement and how best to think about it in digital marketing. This is easy enough to do, providing that readers forget all the hype they've ever read about engagement. Read more >>

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20

Jun

Video Marketing :: Short & Sweet



By Jon VanZile
First Published on
btobonline.com

Eric Wittlake, director of media for digital marketing company Babcock & Jenkins, has a word of advice for companies considering making a video as part of a b2b marketing campaign: "You can have a 30-minute video; just say everything you want in the first two minutes".  Read more >>

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29

May

Brands Dumb If They Drive Traffic To Facebook



Says Ray Wang

Posted by Natalie Brandweiner
First Published on www.mycustomer.com 


MyCustomer.com caught up with analyst Ray Wang at SAP's Forum event to discuss how IT convergence and social media are shifting what it means to engage.  Read more >>

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