The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Oct

Spring Clean - Dust Off Your Email List



By Karen J Bannan
First Published on
btobonline

A clean list—one that contains only active, engaged readers—is important for a number of reasons. It provides better analytics, conversions and fewer spam complaints. It can also boost deliverability because some ISPs are now taking engagement into account when determining what email will be delivered. Still, many marketers hesitate when it comes to culling their database.  Read more >>

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05

Oct

Shady Brand Tactics That Work



By Sean X
First Published on
imediaconnection.com

When there are numerous people who want to "stand out" within a company (and show that they can help the brand perform) they tend to push for the ideas that generate more sales -- no matter what the cost. More revenue (and more anything, for that matter) often creates a culture where the shady tactic is not only permitted, but admired.  Read more >>

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14

Sep

Social Marketing Killing Corporate Website?



By Aaron Dun
First Published on btobonline  


Is the Gilded Age of the corporate website in decline, or are these sites merely being transformed by the rapid rise of the social communities that surround them? The answer has great implications for marketers—and their content strategies—as they adapt to market changes, new online social tools and platforms and new customer behaviours.  Read more >>

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17

Jul

You'll Need More Than Facebook...



...To Smash The Wall Between You And Your Customers

By Aaron Shapiro
First Published on
fastcompany.com

Twenty years after the Internet first went mainstream, most businesses have yet to take full advantage of the most fundamental opportunity it has created for them. Thanks to digital media, companies can create their own relationships with consumers at incredible scale--and they can use the data from these interactions to build better products, produce more effective marketing and, ultimately, make their customers happier. Read more >>

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