The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Feb

KiwiYo - A Social Media Success Story



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 


It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

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18

Dec

6 Email Predictions for 2013



Karen J. Bannan
First Published on btobonline.com


Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. UK Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director-product and direct marketing, and John Pinson, senior manager-content marketing, explained what Message Systems' predictions will mean for b2b email marketers in the coming year.  Read more >>

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17

Dec

6 Social-Digital Trends for 2013



by David Armano 
First Published on hbr.org
  

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. David Armano of Edelman Digital shares his thoughts, views and perspectives. Read more >>

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26

Nov

Digital Strategy Does Not Equal IT Strategy



by Mark P. McDonald
First Published on hbr.org


Everyone thinks they have a digital strategy these days. But while your company may have a business or IT strategy that incorporates digital technology, an IT strategy does not equal a digital strategy.  Read more >>

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