The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Mar

Another Aussie Obsession!


First Published on www.marketingmag.com.au

World renowned socialites that they are, (“g’day mate, I’ll just throw another prawn on the barbie”), our dear friends across the ditch are showing signs of a new and leading edge obsession – with social media.  An RMIT University lecturer has warned that Australians are revealing signs of ‘obsessive-compulsive behaviour’ in their use of social media. Read more >>

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04

Mar

Social Media Craze: Right For Your Business?


 

It can be more trouble and expense than it's worth, and it can even do more harm than good. In what seems like the blink of an eye, the social media world has exploded into one of the most popular and accessible vehicles for brand visibility today. But is it the marketing silver bullet? Is it even the right thing for your business to be committing valuable resource to? Keith Kochberg counsels caution.

First published on www.forbes.com Read more >>

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01

Mar

Maximise Your Digital Marketing Mix


10 Ways to Integrate Social, Mobile, and Email

by Dan Forootan

When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing.

First Published on www.marketingprofs.com Read more >>

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09

Feb

Print, Radio Decline As Digital Marketing Booms


Increased investment in social media, mobile and email marketing will drive a 17% jump in digital marketing expenditure over the year ahead as budgets continue to migrate from more traditional TV, print and radio channels. Read more >>

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