The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Apr

6 Challenges Facing Small Digital Agencies


By Dennis Franczak


First Published on www.imediaconnection.com

Every small business has its challenges, and too often they can be overwhelming for business owners and their staff. As the owner of a marketing communications agency, I have found that understanding the dynamics of each challenge helps me prepare a better plan of attack. Below are the top six issues I tackle every day, along with some solutions to make sure my business thrives. Read more >>

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23

Apr

Social Media Attracting More Spend


By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

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23

Apr

Secrets & Lies


Integrating e-mail Marketing With Social Media

First Published on www.btobonline.com

B-to-C marketers are already melding social media and e-mail marketing, a tactic that marketers and analysts alike say is an important piece of a company strategy. However, b-to-b marketers aren't completely on board with the strategy. In fact, a recent Silverpop poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration.
 Read more >>

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07

Apr

Our Fingers Are Doing The Walking


United States
: It’s been nearly 50 years since the Yellow Pages® first urged phone customers to “Let your fingers do the walking.” Back then, it was just an ad slogan, and the message wasn’t meant to be taken literally. Nowadays, however, thanks to touch-screen technology, wireless phone users can “let their fingers do the walking.”
They can easily shop online, send e-mails and texts, and share multimedia files and pictures with friends and family—all with the flick of a finger. The technology has proven so popular that customers who own traditional mobile phones—as opposed to feature-rich “smartphones”— are increasingly moving to models that offer touch screens. Read more >>

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