The Marketing Bureau


Specialist Marketing & Communications Resourecs

31

May

The Rise of the Mobile Only User



by Karen McGrane  
First Published on hbr.org


"They can just use their desktop computer to do that."

One of the most persistent misconceptions about mobile devices is that it's okay if they offer only a paltry subset of the content available on the desktop. Decision-makers argue that users only need quick, task-focused tools on their mobile devices, because the desktop will always be the preferred choice for more in-depth, information-seeking research. Read more >>

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06

May

The Power of Third Party Influencers



By Michael Olquin "
First Published on inc.com


Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more >>

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18

Apr

The Rise of the Digital CMO



by Jake Sorofman  
First Published on hbr.org


Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. "How could this be?" you ask.  Read more >>

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28

Feb

B2B Marketing



Facebook versus LinkedIn

by James Trumbly
First Published on imediaconnection


LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

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