The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Sep

The Great Digital Ad Swindle



The digital ad business is drowning in a swathe of corrupt practices, writes Andrew Pemberton, Director, Furthr.
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18

Jun

When Digital Marketing Gets Too Creepy



By Michael Schrage
First Published on
hbr.org

The digital marketer who effectively runs Qantas Airlines' highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia's flagship carrier can now get up-to-the-minute data on the airline's most elite and valued frequent flyers displayed on their onboard tablets. The information is useful, helpful and the app was a digital innovation actually sought by Qantas staff. Read more >>

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11

Jun

Email Marketing : 10 Killer Tips



By John Watton
First Published on mycustomer.com


Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips: Read more >>

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10

Jun

CMOs Build Relationships or Die



by James L. McQuivey  
First Published on hbr.org


The term "digital disruption" sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer. Read more >>

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