The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Jun

CMOs Build Relationships or Die



by James L. McQuivey  
First Published on hbr.org


The term "digital disruption" sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer. Read more >>

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06

May

The Power of Third Party Influencers



By Michael Olquin "
First Published on inc.com


Why you should build a relationship with third-party influencers to gain traction within the consumer marketplace. Read more >>

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18

Apr

The Rise of the Digital CMO



by Jake Sorofman  
First Published on hbr.org


Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. "How could this be?" you ask.  Read more >>

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