The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Oct

Diversity..............



.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.
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29

Sep

The Great Digital Ad Swindle



The digital ad business is drowning in a swathe of corrupt practices, writes Andrew Pemberton, Director, Furthr.
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18

Jun

When Digital Marketing Gets Too Creepy



By Michael Schrage
First Published on
hbr.org

The digital marketer who effectively runs Qantas Airlines' highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia's flagship carrier can now get up-to-the-minute data on the airline's most elite and valued frequent flyers displayed on their onboard tablets. The information is useful, helpful and the app was a digital innovation actually sought by Qantas staff. Read more >>

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11

Jun

Email Marketing : 10 Killer Tips



By John Watton
First Published on mycustomer.com


Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can be email marketing. On average per person, per day consumers are receiving over 30,000 advertising messages, so it is essential that your business stands out from the crowd. Below are my essential, top ten email marketing tips: Read more >>

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