The Marketing Bureau

By Rupert Staines.
First Published on www.marketingmagazine.co.uk

Data is the greatest thing to happen to marketers. Data is killing the creative industry. The topic increasingly polarises opinion, so RadiumOne's European MD Rupert Staines explains how marketers can navigate this tricky course to maximise the upside and minimise the down. Read more >>

Karen J. Bannan
First Published on btobonline.com

Every year around this time, marketers, industry pundits and vendors begin to speculate about the coming year. UK Marketing solutions provider Message Systems this month released six predictions for 2013. Carrie Scott, director-product and direct marketing, and John Pinson, senior manager-content marketing, explained what Message Systems' predictions will mean for b2b email marketers in the coming year.  Read more >>

By Peter Platt
First Published on imediaconnection.com  

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless.  Read more >>

By Karen J Bannan
First Published on btobonline

A clean list—one that contains only active, engaged readers—is important for a number of reasons. It provides better analytics, conversions and fewer spam complaints. It can also boost deliverability because some ISPs are now taking engagement into account when determining what email will be delivered. Still, many marketers hesitate when it comes to culling their database.  Read more >>