The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Jan

Too Hard Being Your Patient, Doc!


Brian H Meredith calls for the medical profession to think about the concept of marketing and the overall customer (patient) experience.
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15

Jan

Do We Really Get Customer Centricity?


By Brian H Meredith

A key element of marketing practice is supposed to be about reaching out and touching/connecting with customers and prospects in a relevant, dynamic and targeted way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals. But there may be a disconnect between what marketers profess is their commitment to this process and what they actually do.



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14

Dec

Too Hard Being Your Patient Doc!

Brian H Meredith argues the case for medical practitioners to embrace the concept of customer service.
I attended an appointment with a surgeon this week. Or, at least, I tried to. I had been referred to this surgeon, by a Specialist who is, in my humble opinion, an excellent clinician. However, the Specialist is part of a medical practice that is absolutely dreadful on just about every non clinical dimension I can think of. Read more >>

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08

Dec

Your Product Counts For Nothing....

...If Your Customer's Total Experience Is Flawed.
Who is in charge of your Customer Experience Management Department? Bet you don’t have a department for that so you don’t need to have anyone in charge of it. And yet, it is one of the most commonly forgotten realities of business success – the reality that a customer will judge their satisfaction with your business not simply through the consumption or use of your product or service but, rather, on the totality of their experience of doing business with you.  Read more >>

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