The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

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12

Dec

Retailers Failing To Respond....



....To Customers’ Email, Online Queries


First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>

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12

Dec

Poor Service Drives Out 1/3rd of Customers



First Published on mycustomer.com

United Kingdom - Customers frustrated with consistently poor service are taking action and leaving suppliers to find better service. Read more >>

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03

Dec

Improving Customer Engagement



4 Simple Steps

By Michael Fisher
First Published on imediaconnection.com


Brands live and die by their ability to understand and target consumer behaviours. When digital marketing strategies align with consumer online shopping behaviours, it's a major accomplishment for brands eager to capture their share of the digital marketplace.  Read more >>

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