The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Aug

What Your Customer Really Wants



(It's Not What You Think)

By Paul Spiegelman
First Published on
inc.com

Before you blame your employees for a strategy gone awry, or spend a lot of money on a new one, read this. Read more >>

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01

Aug

Get Senior Execs Closer to Customers



10 Practical Ideas

by Colin Shaw
First Published on mycustomer.com  


I recently wrote a blog on the 5 ways to gain Senior Executive ‘buy in’ to your Customer Experience. Since then I have been asked a number of questions about how you can get senior executives closer to the customers so they can understand their own Customer Experience in more depth. Here are ten practical ideas I have seen companies implement with their senior executives. Read more >>

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17

Jul

5 Greatest Customer Service Quotes...



...And What They Should Teach You

By Shep Hyken
First Published on mycustomer.com


Shep Hyken shares  a few of his favourite quotes on customer service – valuable reminders for creating the best customer experience. Read more >>

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17

Jul

You'll Need More Than Facebook...



...To Smash The Wall Between You And Your Customers

By Aaron Shapiro
First Published on
fastcompany.com

Twenty years after the Internet first went mainstream, most businesses have yet to take full advantage of the most fundamental opportunity it has created for them. Thanks to digital media, companies can create their own relationships with consumers at incredible scale--and they can use the data from these interactions to build better products, produce more effective marketing and, ultimately, make their customers happier. Read more >>

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