The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

Comments

Let us know your thoughts
Captcha Image

12

Feb

KiwiYo - A Social Media Success Story



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 


It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

Comments

Let us know your thoughts
Captcha Image

12

Dec

Retailers Failing To Respond....



....To Customers’ Email, Online Queries


First Published on mycustomer.com

United Kingdom - New research has revealed just 48% of retailers successfully answer customers’ basic questions sent via email. Read more >>

Comments

Let us know your thoughts
Captcha Image

12

Dec

Poor Service Drives Out 1/3rd of Customers



First Published on mycustomer.com

United Kingdom - Customers frustrated with consistently poor service are taking action and leaving suppliers to find better service. Read more >>

Comments

Let us know your thoughts
Captcha Image