The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Jun

Making A Mediocre Experience Awesome



By Kevin Daum
First Published on inc.com


Good or great is acceptable for some, but consistently striving for awesome with this formula will prevent you from regretting your business or your life. Read more >>

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18

Jun

When Digital Marketing Gets Too Creepy



By Michael Schrage
First Published on
hbr.org

The digital marketer who effectively runs Qantas Airlines' highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia's flagship carrier can now get up-to-the-minute data on the airline's most elite and valued frequent flyers displayed on their onboard tablets. The information is useful, helpful and the app was a digital innovation actually sought by Qantas staff. Read more >>

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04

Jun

Service Shocker



Better Service Sees Customers Spend More!

By Natalie Brandweiner
First Published on mycustomer.com


Smiles at the ready as new research has revealed that friendly service will see customers spend 40% more than those that receive unsatisfactory service.  Read more >>

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29

Apr

12 Rules For Great Customer Meetings



By Geoffrey James
First Published on inc.com


Here's how to have a face-to-face customer meeting that moves an opportunity to the next step.  Read more >>

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