The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Sep

What Is A Marketing Effect?



By Brian H Meredith
First Published in NZ Business Magazine

Overall, a very poor customer experience with it taking half a day to take a written test that, in itself, took only a few minutes. A negative marketing effect. Read more >>

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20

Aug

Where Does My Money Come From?



By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period.
 Read more >>

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18

Aug

A Marketers Whinge



by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

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03

Feb

CSR - Better Business. Better Society.


By Brian H Meredith

First Published in NZ Business March 2014

CSR – Corporate Social Responsibility – is a term first coined many years ago and has become an established three letter acronym in corporate-speak. But what does it mean? Is its’ vital role in business existence and performance fully understood? And is the belief/philosophy of CSR limited only to “Corporates” or is the philosophy relevant to any business of any shape, size or colour? Read more >>

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