The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Aug

Where Does My Money Come From?



By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period.
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10

Jan

Rule No. 1 of the Customer Service Experience



By Micah Solomon

First Published on forbes.com

Here’s rule #1 of the customer experience and a central principle of successful business. The customer is at the center of the customer’s universe. Read more >>

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04

Jun

Service Shocker



Better Service Sees Customers Spend More!

By Natalie Brandweiner
First Published on mycustomer.com


Smiles at the ready as new research has revealed that friendly service will see customers spend 40% more than those that receive unsatisfactory service.  Read more >>

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19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

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