The Marketing Bureau

By Brian H Meredith

The customer is the only place the money comes from.

Period.

There is no other source of income that a business receives other than sources who have to be repaid (banks, finance companies, shareholders etc.)

So, a business establishes itself in order to make a Profit. The top end of that process relies entirely on income from customers. No customers, no money.

Period. Read more >>

By Micah Solomon
First Published on forbes.com

Here’s rule #1 of the customer experience and a central principle of successful business. The customer is at the center of the customer’s universe. Read more >>

Better Service Sees Customers Spend More!

By Natalie Brandweiner
First Published on mycustomer.com

Smiles at the ready as new research has revealed that friendly service will see customers spend 40% more than those that receive unsatisfactory service.  Read more >>

By Mike Hennessy
First Published on imediaconnection.com

It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>