The Marketing Bureau


Specialist Marketing & Communications Resourecs

28

May

When Disaster Strikes



How Do You Regain Customer Trust?

By Richard Owen
First Published on mycustomer.com


Brands can, and do, come up against issues and crises that unfortunately can crop up at any time. How these issues are dealt with is one thing, but equally important is how organisations listen to their customers and understand them in the period afterwards to re-build trust.  Read more >>

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25

Jun

No Room For "No Comment"....



....In A PR Crisis

By Barbara Findlay Schenck
First Published on entrepreneur.com


Two of The Marketing Bureau’s areas of specialist executive development are Media Skills Training & Crisis Communications Training. We have been running customised programmes for a wide range of clients for almost 20 years. One of the core principles of this Programme is “Don’t Say “No Comment“”. This article by Barbara Findlay Schenck shares her perspective on the issue.  Read more >>

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19

Apr

Trust Recovery :: How To Save Your Brand....



....When The Proverbial Hits The Fan

First Published on www.mycustomer.com  

New research has demonstrated that there is a design to reputation recovery if your brand finds itself in trouble.  Read more >>

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23

Mar

Don't Make It Up As You Go Along



Crisis Communications Training  


What would you do, or say, in the event of a major fire at your place of business?   Or in the event of a significant health scare?   Or employee fraud on a grand scale?   Or any other emergency in your business that you, or the media, would regard as a “Crisis”?  

The truth is that, for many organisations, the time that they first address these questions is when that Crisis actually happens.   And then, of course, it is too late

Now read on to find out how The Marketing Bureau can deliver the most effective Crisis Communications Training on the market.  Read more >>

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