The Marketing Bureau

When a Crisis strikes, employers can either shoot from the hip or follow a Plan in their communications with the media, their employees and other stakeholders.  Read more >>

How Do You Regain Customer Trust?
By Richard Owen
First Published on mycustomer.com

Brands can, and do, come up against issues and crises that unfortunately can crop up at any time. How these issues are dealt with is one thing, but equally important is how organisations listen to their customers and understand them in the period afterwards to re-build trust.  Read more >>

....In A PR Crisis
By Barbara Findlay Schenck
First Published on entrepreneur.com

Two of The Marketing Bureau’s areas of specialist executive development are Media Skills Training & Crisis Communications Training. We have been running customised programmes for a wide range of clients for almost 20 years. One of the core principles of this Programme is “Don’t Say “No Comment“”. This article by Barbara Findlay Schenck shares her perspective on the issue.  Read more >>

....When The Proverbial Hits The Fan
First Published on www.mycustomer.com  

New research has demonstrated that there is a design to reputation recovery if your brand finds itself in trouble.  Read more >>