The Marketing Bureau


Specialist Marketing & Communications Resourecs

07

Jan

Use Language To Shape A Creative Culture



by Tom Kelley and David Kelley  
First Published on hbr.org

Language is the crystallization of thought. But the words we choose do more than just reflect our thought patterns—they shape them. What we say—and how we say it—can deeply affect a company’s culture. To change attitudes and behaviours, it helps to first change the vernacular. To spark innovation, it helps to influence the dialogue around new ideas. Read more >>

Comments

Let us know your thoughts
Captcha Image

09

Apr

7 Rules for Managing Creative People



by Tomas Chamorro-Premuzic  
First Published on hbr.org


Moody, erratic, eccentric, and arrogant? Perhaps — but you can't just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy.  Read more >>

Comments

Let us know your thoughts
Captcha Image

28

Aug

What's Wrong With Microsoft's New Logo



And How To Avoid The Same Mistakes

By Jason Fell
First Published on entrepreneur.com  


Tech giant Microsoft has revamped its corporate logo for the first time in 25 years. The new design was unveiled this week and has received a range of criticism online. Some describe the new logo as clean and simple, while others are calling it an outright failure. Read more >>

Comments

Let us know your thoughts
Captcha Image

03

Aug

How To Train Your Creative Mind



By Nadia Goodman
First Published on entrepreneur.com


As Louis Pasteur once famously said, "Chance favors only the prepared mind." To be an innovative entrepreneur, you want to foster creativity in your daily life so that your mind is ready when opportunity arises. Read more >>

Comments
Amar Trivedi commented on 11-Sep-2012 04:21 PM
Nice one, Brian. This I gotta share. Thanks! Keep up your great work at TMB. Best Wishes and Kind Regards, A

Let us know your thoughts
Captcha Image