The Marketing Bureau

....The Companies They Work For.
And It's Putting a Dent In The Bottom Line!
First Published on knowledge@wharton

If loyalty is defined as being faithful to a cause, ideal, custom, institution or product, then there seems to be a certain amount of infidelity in the workplace these days. Read more >>

Kodak's 30-year Slide into Bankruptcy
First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

By Steven Howard
First Published on www.responsibilityblog.com

Here's some research Qantas CEO Alan Joyce probably wished he had read before he decided to shut down the airline's entire fleet two weekends ago. Read more >>