The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

Jun

Service Shocker



Better Service Sees Customers Spend More!

By Natalie Brandweiner
First Published on mycustomer.com


Smiles at the ready as new research has revealed that friendly service will see customers spend 40% more than those that receive unsatisfactory service.  Read more >>

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03

Dec

Improving Customer Engagement



4 Simple Steps

By Michael Fisher
First Published on imediaconnection.com


Brands live and die by their ability to understand and target consumer behaviours. When digital marketing strategies align with consumer online shopping behaviours, it's a major accomplishment for brands eager to capture their share of the digital marketplace.  Read more >>

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09

May

How Well Do You Know Your Customers?



First Published on www.marketingprofs.com  


You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get wrong?  Read more >>

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03

May

The Simplicity Thesis



By Aaron Levie
First Published on www.fastcompany.com  


The only companies or products that will succeed now are the ones offering the lowest possible level of complexity for the maximum amount of value.  Read more >>

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