The Marketing Bureau


Specialist Marketing & Communications Resourecs

01

Feb

Apple Reseller Sues Customer


Posted by Cath Everett
First Posted on www.mycustomer.com  


An authorised Apple reseller has sued a customer for defamation after complaining about poor service on the grounds that the gripes were damaging to its reputation. Read more >>

Comments

Let us know your thoughts
Captcha Image

14

Jul

Customer Bill of Rights


The Key to Relationship Marketing
By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published July 2008


For reasons that I have never quite managed to nail, the concepts of business & marketing seem to be tough to inculcate into the hearts and minds of business leaders. In fact, it was both maddeningly infuriating as well as scary to encounter a group of MBAs  with whom I worked with recently who were totally unable, to a man (all male group) to accurately articulate either of the business or marketing concepts. Read more >>

Comments

Let us know your thoughts
Captcha Image

08

Feb

Crisis Marketing: When The Going Gets Tough....


LONDON - The response of some UK brands to this winter's snow will go down in marketing history as a textbook example of 'how not to do it'. Suzy Bashford tells us the story

First Published on www.marketingmagazine.co.uk Read more >>

Comments

Let us know your thoughts
Captcha Image

19

Jan

Consumers Will Take The Lead


by Alan Mitchell
First published on www.marketingmagazine.co.uk
In the U.K., Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness.' Read more >>

Comments

Let us know your thoughts
Captcha Image