The Marketing Bureau


Specialist Marketing & Communications Resourecs

04

May

Turn Your Company Into a Customer Platform



by Bill Lee 
First Published on hbr.org


The idea that customers can't or shouldn't participate much in the innovation process is one barrier to creativity that companies are rapidly knocking down.  Read more >>

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27

Oct

Customer Centric Culture


5 Best Practices Enabling Employees To Create One

By Haley Barrile
First Published on www.mycustomer.com    


Consultants can’t make your culture more customer-centric - only your people can. Frontline employees play a key role in managing and determining the quality of customer experiences. They work with customers every day and are the main points of contact for the relationships your customers have with your business. But empowering your frontline is easier said than done. Read more >>

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06

Apr

When Customer Rebellion Becomes Revolution


by Umair Haque
First Published on hbr.org


What if your business isn't just fundamentally ill-equipped to survive and thrive in the 21st century — but is actually unequipped for it? Read more >>

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17

Feb

What Motivates Your Customer Network?


Love, Glory, or Money?

by David L. Rogers
First Published on www.marketingprofs.com


The following article is based on an excerpt from The Network Is Your Customer: Five Strategies to Thrive in a Digital Age (Yale University Press, January 2011). Read more >>

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