The Marketing Bureau

By Andrew Wilson
First Published on www.marketingmag.com.au

We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably got savvy friends influencing them more than ever.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 1999

During the past decade or so, the subjects of marketing, relationship marketing, customer service, excellence, TQM, ISO, stakeholderism and a whole lot of other stuff have rapidly gained ground on the battlefield of business and management thinking, learning and writing. Read more >>

An Insight Into U.S. Corporate Philosophy

An American automobile company and a Japanese auto company decided to have a competitive boat race on the Detroit River. Both teams practiced hard and long to reach their peak performance. On the big day, they were as ready as they could be. Read more >>

An age old question. No satisfactory answer to-date. But here are three perspectives on it, the most thought provoking being that of the Consultant.... Read more >>