The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Apr

The Agency Is Dead. Long Live The Agency!


By Andrew Wilson
First Published on
www.marketingmag.com.au

We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably got savvy friends influencing them more than ever.  Read more >>

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23

Feb

Breakthrough Business Isn't Hard


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive
First published March 1999


During the past decade or so, the subjects of marketing, relationship marketing, customer service, excellence, TQM, ISO, stakeholderism and a whole lot of other stuff have rapidly gained ground on the battlefield of business and management thinking, learning and writing. Read more >>

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07

Sep

The Corporate Boat Race


An Insight Into U.S. Corporate Philosophy


An American automobile company and a Japanese auto company decided to have a competitive boat race on the Detroit River. Both teams practiced hard and long to reach their peak performance. On the big day, they were as ready as they could be. Read more >>

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02

Feb

Why Did The Chicken Cross The Road?


An age old question. No satisfactory answer to-date. But here are three perspectives on it, the most thought provoking being that of the Consultant.... Read more >>

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