The Marketing Bureau


Specialist Marketing & Communications Resourecs

07

Apr

Porter's Five Forces Model


Michael E Porter's Five Forces of Competitive Position

Michael Porter's famous Five Forces of Competitive Position model provides a simple perspective for assessing and analysing the competitive strength and position of a corporation or business organisation. Here is a brief introduction to Porter and his work in this space. Read more >>

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04

Feb

It's Not Enough To Know Your Competition....


....You must beat them!
Never has it been more important to know how to compete against your competition than in today's business environment. With new business becoming more and more scarce, the business you do find—you must win.

First published on Go-To-Market_Strategies  Read more >>

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