The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Jul

When Competing With Your Customers Is OK


Vibram Five Fingers and Eigen Values

by Stephen Denny
First Published on www.marketingprofs.com


Do you know what an eigen value is? "This sentence has five words." That's an eigen value. It's a self-defining entity. Its outputs are identical to itself. If I were to say instead, "This sentence has a lot of words and syllables," that would not be an eigen value because it's subjective. We can debate what "a lot" is or isn't. And that difference is important.

Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe. Read more >>

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07

Apr

Porter's Five Forces Model


Michael E Porter's Five Forces of Competitive Position

Michael Porter's famous Five Forces of Competitive Position model provides a simple perspective for assessing and analysing the competitive strength and position of a corporation or business organisation. Here is a brief introduction to Porter and his work in this space. Read more >>

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04

Feb

It's Not Enough To Know Your Competition....


....You must beat them!
Never has it been more important to know how to compete against your competition than in today's business environment. With new business becoming more and more scarce, the business you do find—you must win.

First published on Go-To-Market_Strategies  Read more >>

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20

Jan

Quotations. On Competition


Competition.
The fifth in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>

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