The Marketing Bureau


Specialist Marketing & Communications Resourecs

02

Feb

What's Wrong With This Picture?



Kodak's 30-year Slide into Bankruptcy

First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

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29

Nov

Supermarkets Told To Sort Out Sniping



By Stacey Wood And Tom Hunt
First Published on
The Dominion Post

Warring supermarket chains have been told to sort out their sniping over which has the lower prices after one was found guilty of misleading customers.  Read more >>

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27

Oct

Brand Disloyalty


Recession-Weary Consumers Take Discounts to the Extreme

First Published on knowledge@wharton

United States - Before Joanie Demer even sets foot in a grocery store, she thoroughly maps out her game plan. First, Demer, a married mother of two, gets her hands on several of the glossy circulars from her local Sunday newspaper and files away a few copies of each coupon inside. Next, she checks her favorite Internet coupon aggregators -- Smart source.com, Redplum.com, as well as her own site, TheKrazyCouponLady.com -- for printable coupons. She scours Facebook and company websites for other deals and uploads barcodes for vouchers to her smartphone. Read more >>

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13

Oct

Grow Your Business With Joint Ventures


By Deb Pilgrim
First Published on
www.flyingsolo.com.au

In its simplest form, a joint venture partnership is a business agreement with another business. Done well, it can be a mutually beneficial way for both of you to grow.  Read more >>

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