The Marketing Bureau

By Paul Gillin
First Published on www.btobonline.com

The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It's also got the staff hopping to maintain the coveted top position.  Read more >>

By Lisa Arthur
First Published on www.marketingmag.com.au

It is no small task to manage the changing nature of marketing channels. From what used to be six or seven key channels twenty years ago, it has now grown considerably larger with mobile, social media and blogs – and the list keeps growing. Read more >>

By Deb Pilgrim
First Published on www.flyingsolo.com.au

In its simplest form, a joint venture partnership is a business agreement with another business. Done well, it can be a mutually beneficial way for both of you to grow.  Read more >>

by Roberto Verganti  
First Published on www.hbr.org

"My problem is not how to be innovative. My team often comes up with interesting ideas. But when we introduce them to top executives, they always turn them down. How can I convince my boss to invest in our ideas?" The question — asked at the end of a seminar on innovation at a major IT firm — did not surprise me.  Read more >>