The Marketing Bureau

And Make Your (Huge Piles Of) Money By Doing Good
By Gregory Ferenstein
First Published on www.fastcompany.com

"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

United States - Cause marketing is on the upswing in the US, with 88% of consumers considering it to be acceptable, reported eMarketer. Read more >>

What happends when consumers stereotype Not For Profit and For Profit organisations?

First Published on Knowledge@Wharton Read more >>

By Piet Levy, staff writer, American Marketing Association
First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>