The Marketing Bureau


Specialist Marketing & Communications Resourecs

19

Apr

Customer Service the New Marketing



By Mike Hennessy
First Published on imediaconnection.com


It is no secret that customer relationship management (CRM) and marketing go hand-in-hand, but few marketers understand the extent that customer service impacts marketing metrics, and how they can leverage it to better satisfy customers.  Read more >>

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16

Apr

Biggest Bug Bear of Call Centre Service



Study Reveals

First Published on www.mycustomer.com

United Kingdom - Patronising pre-recorded messages, long waiting times and rude operators - which is the biggest contact centre frustration as voted for by the public?  Read more >>

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