The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Aug

A Marketers Whinge



by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

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06

Jan

Starting A Business....


The New 'Safe' Career?

By Erik Sherman
First Published on inc.com

Is it really that big a gamble to start your own business? Compared with other options, maybe not. Read more >>

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08

May

An Entrepreneurs Least Favourite Question



by Kathryn Minshew  
First Published on
hbr.org

It's happened to every founding CEO. You're in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you're asked that simple question that often feels like the hardest one: "How are things going?" Read more >>

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17

Apr

Do We Really Understand Business?



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published April 2013


Now, before I get this month’s ramble underway, I must warn you that I am likely to be touching some raw nerves, irritating you on one or more levels and being perceived to be nothing more than a whinging pom. Should I apologise for that before getting underway? Nope.  Read more >>

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