The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Jan

The Grass Isn't Greener



by Evan Hirsh and Kasturi Rangan
First Published on hbr.org


Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.”  Read more >>

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30

May

Your Business Suffering From This Silent Killer?



By Matthew Swyers
First Published on www.inc.com


Don't fall victim to complacency in your business. Practice these steps to keep your business one step ahead of the competition. Read more >>

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27

Apr

Strategy, Context and the Decline of Sony



by Sohrab Vossoughi 
First Published on hbr.org


Sometimes it's useful to be reminded that a great strategy is only great in context. From the early 1980s and into the 90s, Sony's was great. Read more >>

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17

Apr

How To Stop Your Business Sinking Like Titanic



By Carol Tice
First Published on
www.entrepreneur.com

April 15 marked the 100th anniversary of the RMS Titanic's sinking. What's that got to do with running your business? Plenty. Read more >>

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