The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Aug

A Marketers Whinge



by Brian H Meredith

Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>

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28

May

When Disaster Strikes



How Do You Regain Customer Trust?

By Richard Owen
First Published on mycustomer.com


Brands can, and do, come up against issues and crises that unfortunately can crop up at any time. How these issues are dealt with is one thing, but equally important is how organisations listen to their customers and understand them in the period afterwards to re-build trust.  Read more >>

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08

May

An Entrepreneurs Least Favourite Question



by Kathryn Minshew  
First Published on
hbr.org

It's happened to every founding CEO. You're in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you're asked that simple question that often feels like the hardest one: "How are things going?" Read more >>

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17

Apr

Do We Really Understand Business?



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published April 2013


Now, before I get this month’s ramble underway, I must warn you that I am likely to be touching some raw nerves, irritating you on one or more levels and being perceived to be nothing more than a whinging pom. Should I apologise for that before getting underway? Nope.  Read more >>

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